Training
We deliver bespoke training workshops. However, here are three of our most popular courses that can be fine tuned to meet your needs.
Workshop 1: What is Social Media and how can it help you?
This is a one day introductory session held on site aimed at deepening your understanding of digital and social media – applicable for a wide audience to build competence.
a) What is social media and why it is more than just Facebook and Twitter?
b) An introduction to monitoring ‘digital chatter’ – what is being said about your brands right now?
c) How social media links with search, traditional above-the-line, PR and integrated marketing.
d) Social networking – for e.g. optimising communities for your benefit.
e) An introduction to getting the most from content.
f) Blogging, seeding and influencers – ‘influencing the influencers’.
g) An introduction to reputation management.
Session 2: The Power of Content!
This is a one day session focused on your activities and events – applicable primarily for a marketing, PR, sales and content audience.
a) Understand the power of content – why content is king.
b) Create content easily and understand the relevance/impact of certain types of content.
c) Enhance the context of your content – how your target audience can find your content online.
d) Generate conversations around content – how people can share your content and build ‘word of mouth’.
e) Achieve conversion from your content (i.e. generating advocacy/awareness/traffic/sales).
3) Session 3: Reputation Management: Acting, Monitoring, Interpreting and Responding to ‘Digital Chatter’
This is a one day session targeted to a slightly more advanced audience and online professionals.
a) Use relevant software to find out where digital conversations are taking place about your brands.
b) Know the most effective ways to set up systems for conversations to come to you – saving time searching.
c) Have some control over perception and increase influence on what people search/discover about you.
d) Interpret these conversations and know the most appropriate way to respond – based on best practice.
e) Learn from relevant case studies the best practice procedures for responding to a crisis.
f) Create a social media policy for your organisation.
