Community management is both an art and a science. It requires a focus on four areas: listening and research; ongoing moderation and management; content creation, curation and distribution; and analysis and reporting.
In addition to the basic skills of community management, developing and managing an editorial calendar – we recognise that brand fit is important. We ensure that our community managers or trainers for your in-house team also have a degree of knowledge and passion for your brand and market.
We are able to deliver or ‘hand hold’ you until your teams are able to execute your strategy and/or manage and develop your online communities in line with your business needs and marketing strategy. Good community management can help deliver your organisation’s engagement, loyalty and conversion needs – whilst being consistent with your brand promise.
We are well aware that you may have other agencies covering advertising, media, CRM and PR – and so, we will integrate our digital and social media community management with your traditional marketing strategies and plans. Our ‘hand-holding’ approach can help deliver specific business objectives or fill-in resource gaps given your organisation’s needs.
Interested? Then contact us today.