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One of the things I learnt from Jay Z


As you may or may not know, Hip Hop has been a major influence on my life and career, so when I was asked by MySpace UK to help produce an interview with Jay-Z, I jumped at the chance. Jigga is one of my favourite artists, not just as a rapper but also as an individual.
Before he stepped in the room the usual thought before any interview I have participated in occurred:  “Will he be like how I have perceived him or would I be disappointed like some other artists …

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One Of The Things I Learnt From Usher!!!


Tuesday, April 28, 2009 in Marketing, Music, What I learnt from....

When it comes to being media trained there is one key skill:

Have at least one key point that you want to get across.

If an interviewer asks you only one question, try and get this point across.  If 10 questions are asked , try and get this point across.  Even if no question is asked, start a conversation and get your point across.
Last year I met Usher to talk about his album.  Usher has been around for over a decade and is very well media trained and not much gets …

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One Of The Things I Learnt From 50 Cent!!!


I have been fortunate enough to meet many music artists on my travels, and i have a lot of very interesting stories about a few of them too. I have also learnt a lot from them, not just by interviews but also watching the way they hold and conduct themselves.  One of the people who have impressed me the most was 50 Cent.  I have interviewed a lot of rappers and the one thing I can guarantee from 90% of them is that they will be late.  Now this can …

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