Name: Jonathan Almond

    Company: FMX FremantleMedia

    Job Role: Associate Producer

    Follow Jonathan on Twitter:  @jonalmond

What does your day usually consist of?

It varies quite a lot! At the moment I’m doing a lot with YouTube. The department I work in is called SMX and it’s the central digital diversion of Fremantle Media and that supports all of Fremantle’s production territories all around the world. A lot of them are looking for ways to generate extra revenue for YouTube from content that they’re already putting on TV like clips. We then putt it onto YouTube channels, like X factor India, Britain’s Got Talent and all that kind of stuff. It’s a way to create additional revenue for content you have already produced on TV.

Why is social media so important to Freemantle?

 I think mainly it’s because it’s just an easy way of reaching people and as they’re all ready there it’s so easy for people to share things through social media.

What do you see as the next big thing in social media?

That’s a tough one and a very good question. Facebook isn’t going anywhere anytime soon, Twitter seems to be getting bigger and bigger all the time as well.

What social media tools do you use?

Well at work I am mainly using YouTube at the moment but personally Facebook, I use Twitter, mostly to read tweets, and YouTube which is obviously getting bigger and bigger. YouTube are looking to move into more professional content as well so I think YouTube is going to become a bigger destination for people than it is now as there to expand their audience.

Are there any social media campaigns you would of loved to have been involved in?

Still the best one for me is the Old Spice campaign, the stuff they did was brilliant and the Skittles campaign as well.

What do you think has been your biggest success in social media within your job so far?

I think probably the stuff I did with Tate Modern because that was so new. We used the social network Bebo and with that we made characters come alive online and the amount of people who would interact with the characters daily was quite surprising. People would have conversations with these characters even though I was writing what all of the characters were saying. -Obviously the characters weren’t real,-so I think the way we brought them to life online is one of the things I’m most proud of.

How can I get into a role like yours and what’s the best advice you could give me?

It’s very important to be passionate and keep up to date with everything that’s going on in digital. What I do is a hybrid of TV and digital and I’m interested in both and I follow both.  I watch a lot of TV and am on the Internet the whole time but I think if it’s for people stating out then just start at the bottom. I went in as a runner then moved to digital, get experience where you can, stay interested follow the things you’re interested in. You have got to be keen, show keenness and be willing to do whatever you need to do!

To find our more about Jonathan you can reach him on Linkedin page.