2 CommentsThe 4th secret to having an active community on any social network is…Make people talk about you.
One of my Virtual Marketing Consultants “Seth Godin” coined a phrase called “Be Remarkable“, which means to do something that somebody will make a remark about. If you think about it, most things on the Internet that you know are because somebody was making some type of remark about it. Ie, people were talking about this new site called Facebook to each other or sending the link round about this crazy kid losing his …
This post is going to be short, brief and slightly diverted from the usual structure, but I have been meaning to write this for a while.
search.twitter.com is my prediction for website of the year. Once the numbers start picking up and it hits that tipping point, it will change the game. Here is why:
It is a real-time search and search will always be popular. I cannot see it overtaking Google.com but it could potentially overtake Yahoo, MSN and Youtube as the next popular search engine
Every major brand will need to …
The third secret to having an active community on any social network is…Be active.
This is one of the main sticking points most people have because they do not want to spend eight hours a day on Facebook or Twitter. The good news is that some of the most popular people on social networks are spending less time on these sites and are very effective.
What is their secret? Allocating a set time and being disciplined. Spending 30 minutes a day or a set time period split into 3 parts are just …
So I just watched the film The Watchman and I am undecided. I originally came out thinking it was rubbish but a lot of my friends think it was a piece of art. I think I may have to take another trip back to the cinema and reassess to confirm my original opinion. Note: I did think that the matrix & Batman Begins were wack the first time I saw them until I watched again and now I cannot trust myself with an opinion on films LOL.
POTENTIAL FILM SPOILER: Anyway, …
As you may know, I have been a huge Hip-Hop fan my whole life, but really fell in love with it when I went to New York in the summer of 1989. Big Daddy Kane was all over New York with the song “Smooth Operator”, the UK’s own Slick Rick was getting plenty of airplay with “Hey Young World” and Yo! MTV Raps was showing the world the influence Hip-Hop has.
During this period (89 to around 94), I felt it was the transition between the music and the business world …
What we are trying to do with The Worst Kept Secret is very similar to what social media is all about. Ie, the emphasis is on you. You have to push yourself to make this work but we will help you do this.
One of the reasons “web 1.0″ wasn’t as successful as some people would have hoped was because they tried to recreate traditional media online. The infrastructure of traditional media is pretty simple; they have the platform, they choose what goes on the platform, and they broadcast whenever they …
The number 2 secret to having an active community on any social network is to…..“Be Attractive”
Now I don’t mean cleavage out on your facebook or your top of showing your 6-pack on myspace. what I mean is giving people a reason for them to come to you, rather than you chase them.
According to dictionary.com, attraction is defined as: “a person or thing that draws, attracts, allures, or entices”. In other words, attraction is something that catches the attention of another…. and this is key to having any success with social …
“What are you asking, if I don’t have the answer/it’s probably on the web, like I’m a damn tarantula”.
Sometimes the simple punchlines in hip-hop are the best and most informative. Weezy sums up a lot in this quote about the Internet. With there being billions and billions of web pages online, 99% of things are covered. In fact, it is harder to not find something. This means everything you want to know or become is potentially at your fingertips.
The key to finding your answer is the question you ask.
I have …
I wouldn’t claim to be an expert at social media, but I am one of few people who has over 3 years experience working for a social media company (social networking companies only became big in 2005), and using social media personally to have helped build up brands & artists….in fact anybody with something to say. I guess I am a social media adviser, coach or a social media friend who likes to help people. The word expert is thrown out too easily.
Anyway, over the years I have consulted with …
“Wot do you call it…..” (Wiley – What do you call it?)
Without getting too technical or geeky, it can be quite difficult to describe what a social network actually is. Some people say it’s a place to connect to your friends, some people say is an opportunity to promote to like-minded people, some say it’s a community for potential followers; whatever it is, as the world evolves so does social networking. I found the best way for me to get my head around social media and specific social networking sites …
