The “Oh Sh*t” Factor


Or rather, that’s the ‘Oh Sh*t, I gotta send that to my friend’ factor!
I remember a couple of years ago I was in your typical “boring” Monday morning meeting and was asked what my secret was in making a viral video as that month I had been fortunate enough to have had several successful back -to-back viral videos, so they wanted my input.  The whole room looked at me and I had to think and act quickly. The first thing that came to mind was remembering my experiences in 2001 …

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Internet Gangsters….What you gonna do, buss a CAPS LOCK in my ass???


The last half of the naughties saw a lot of growing trends; availability of Broadband on a large scale, online video growth went through the roof, connecting to friends/acquantances became easier and the gap between an unreachable celeb to the common folk decreased due to the likes of MySpace & Facebook.  However with the good, always comes the bad – and they can trend too! One in particular has been the rise of the Internet Gangster.
Urban Dictionary describes these “hoodlums” as: “One who uses the internet as a front for …

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Top 10 Reality TV Music Stars Within Social Media


If you have been living under a rock this Christmas or don’t live in the UK, then you must have been aware of the Xmas battle for Number 1 in the charts: X Factor’s Joe McElderry Vs Rage Against The Machine (RATM). It’s no secret that the power of Facebook made RATM victory, so here at The Worst Kept Secret we took it upon ourselves to have a bit of fun and see what TV reality music stars have the largest presence on Social Media.
We used the big 4: Facebook …

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A wise man told me not to argue with fools


Jay-Z once said, “A wise man told me don’t argue with fools/because people from a distance can’t tell who is who”.
When he said this in 2001, there was no Twitter,  Facebook or even MySpace. So if you saw two people arguing, it would usually be in the flesh. A few years later, arguing online seems common place and depending on the size of your network, a lot of people can watch the argument unfold. People don’t always know who started it, and probably don’t care, …

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Good To See A Musician Using The Power Of Twitter.


Sunday, April 19, 2009 in Leverage, Music, The Power of Digital

Find more videos like this on ThisIs50.com : IF IT’S HOT IT’S HERE!
Yet again, the power of Social Media is becoming more and more important in the direction of music. Watch the video above with rapper Fabolous talking about how he changed direction with his new project based on Twitter. I like seeing or hearing an artist who listens to his fans and then acts upon it. Whats good about twitter is that it gives any artist (or anyone with talent) leverage to take feedback to their record label. If …

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Southpark Didn’t Murder Kanye West, Social Media Did.


I am sure you have all seen or heard about Kanye West’s appearance on ‘South Park’ last week. Most people probably watched it online – I know I did – but would the hype, news stories and even Kanye himself taking to his blog site to comment about it, have happened without the influence of social media?  I think not.  Here’s why.
The Pre-Match Hype: As soon as it was announced that Kanye West was going to be on ‘South Park’, the bloggers were the first to go crazy about it.  …

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How We Are All Junkies…Thanks to The Wire!!!


Thursday, April 16, 2009 in Real Talk, TV, The Power of Digital

One of the best TV series I have seen in the last five years is The Wire. Not only does the show tackles real issues and has a high entertainment value, it is also one of the few shows that unite all races, genders and creeds.

You will start to see a lot of blog posts related to The Wire as we have learned numerous lessons from the show, especially from how Avon and Marlon ran their business. However, this one is a bit out there but is a …

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The Worst Kept Secret to Social Networking Success Part 5


The 5th and final secret to having an active community on any social network is… to not be an idiot.  I am not going to spend long on this as it is pretty self-explanatory.
If you take away one thing from this post please remember this….the Internet is and will be the largest archive ever.  From text, to music, to videos, if it has been put online then it will be archived mainly due to everything having its own unique URL.
Now I am not saying to be overly cautious but remember …

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The Worst Kept Secret to Social Networking Success Part 4


The 4th secret to having an active community on any social network is…Make people talk about you.
One of my Virtual Marketing Consultants “Seth Godin” coined a phrase called “Be Remarkable“, which  means to do something that somebody will make a remark about.  If you think about it, most things on the Internet that you know are because somebody was making some type of remark about it.  Ie, people were talking about this new site called Facebook to each other or sending the link round about this crazy kid losing his …

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The Most Important Website of ‘09


This post is going to be short, brief and slightly diverted from the usual structure, but I have been meaning to write this for a while.
search.twitter.com is my prediction for website of the year. Once the numbers start picking up and it hits that tipping point, it will change the game.  Here is why:

It is a real-time search and search will always be popular.  I cannot see it overtaking Google.com but it could potentially overtake Yahoo, MSN and Youtube as the next popular search engine
Every major brand will need to …

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