Top 10 Reality TV Music Stars Within Social Media


If you have been living under a rock this Christmas or don’t live in the UK, then you must have been aware of the Xmas battle for Number 1 in the charts: X Factor’s Joe McElderry Vs Rage Against The Machine (RATM). It’s no secret that the power of Facebook made RATM victory, so here at The Worst Kept Secret we took it upon ourselves to have a bit of fun and see what TV reality music stars have the largest presence on Social Media.
We used the big 4: Facebook …

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One Of The Things I Learnt From Usher!!!


Tuesday, April 28, 2009 in Marketing, Music, What I learnt from....

When it comes to being media trained there is one key skill:

Have at least one key point that you want to get across.

If an interviewer asks you only one question, try and get this point across.  If 10 questions are asked , try and get this point across.  Even if no question is asked, start a conversation and get your point across.
Last year I met Usher to talk about his album.  Usher has been around for over a decade and is very well media trained and not much gets …

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Southpark Didn’t Murder Kanye West, Social Media Did.


I am sure you have all seen or heard about Kanye West’s appearance on ‘South Park’ last week. Most people probably watched it online – I know I did – but would the hype, news stories and even Kanye himself taking to his blog site to comment about it, have happened without the influence of social media?  I think not.  Here’s why.
The Pre-Match Hype: As soon as it was announced that Kanye West was going to be on ‘South Park’, the bloggers were the first to go crazy about it.  …

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What’s The Story????


Friday, March 13, 2009 in Marketing, What's Your Story

This week I was fortunately enough to be given the opportunity to see the new England kit.  It is the first time Umbro has attempted to do anything like this and only a handful of people within Umbro and their parent company Nike, has seen it.  I would never wear an England kit (and I know a lot of other people wouldn’t), not because I don’t support them but mainly because it doesn’t go with my jeans or trainers.   Now I can’t go into much detail about this new kit …

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