carS Framework Case Studies

Avaya-Twitter

Avaya: How Listening Online Closed a $250k Deal

Online listening has been a cornerstone for social media success for many years. Many organisations ‘listen online’ for reputation management but it can be used to great effect by sales teams… just ask the B2B telecoms company, Avaya. Here is a great social media...
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RS components social media campaign

RS Components: Growing awareness with a relatively low investment

B2B and B2C organisations are increasingly taking a step back to formulate a social media strategy as opposed to jumping directly into implementation. RS components, a subsidiary of the FTSE 250 listed Electrocomponents, provides an impressive case study of using simple content and existing...
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