The Worst Kept Secret Blog

Avaya-Twitter

Avaya: How Listening Online Closed a $250k Deal

Online listening has been a cornerstone for social media success for many years. Many organisations ‘listen online’ for reputation management but it can be used to great effect by sales teams… just ask the B2B telecoms company, Avaya. Here is a great social media...
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RS components social media campaign

RS Components: Growing awareness with a relatively low investment

B2B and B2C organisations are increasingly taking a step back to formulate a social media strategy as opposed to jumping directly into implementation. RS components, a subsidiary of the FTSE 250 listed Electrocomponents, provides an impressive case study of using simple content and existing...
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How to add people to your Twitter lists

One of our most popular posts was ‘How to create Twitter lists’ as it is a social media tip that saves time and helps organise contacts on Twitter. However, once you have created a list, you may want to add people and quickly. There...
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Social media manager

Is the Role of the Social Media Manager Changing?

2011 was the year the social media manager’s role was starting to appear on job boards across the Internet with the main responsibilities around building and managing communities across many platforms. Could this role change within 3 years? Are we going from managing conversations...
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Twitter Lists A How To Guide

Twitter lists have been around for several years now but we still believe it is one of the most valuable assets Twitter has to offer but  many are still not sure how to set up a Twitter list. Many marketers are asking for segmentation...
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Social media icon

4 Focal Points for B2B Social Media Marketing

Recently we have worked closely with many B2B companies and helped them understand where social media sits within their organisation or for specific projects. Based on some of the biggest challenges they faced, here are 4 focal points for B2B social media marketing that...
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Social Media and Mobile Integration

Social media and mobile are now integrated channels

It is well accepted that the pace of change in the last 20 years has outweighed any such period before – mainly due to the ubiquitous penetration of the mobile phone, computers, high-speed Internet and, most recently, social media and mobile. And so, we...
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Learning LinkedIn

New Year. New Courses. New Website!

  ‘Listening’ online is increasingly critical to business success. Whether you are ‘listening’ to identify customer insights, gather market research, improving customer service or increasing sales; ‘listening’ can be the vehicle that drives success. We have listened to some of our clients’ challenges and...
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How To Block Facebook and YouTube Ads

“Red Sign Stop Icon Plus Octagon” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Here’s our quick guide on how to block facebook and YouTube ads. Online advertisements can really disrupt the seamless experience that the internet can offer. Luckily...
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Facebook Tip: Protect your Account from Unauthorised Users

“Padlock Security Lock Closed Computer Icon Open” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Stop people from trying to access your Facebook account by using your mobile phone: If you, or someone else, tries to log on to your...
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Facebook Tip: Turn off Event Notifications

“Office Table Free Flip Calendar Hanging Monthly” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Event invites are fast becoming the new junk mail, this tip will help you clean up your Facebook. Here’s how it’s done: The Method –...
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YouTube tip: Navigate YouTube with your Smartphone or Tablet

“Black Controller Cartoon Electronics Grey Remote” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en   The YouTube website is pretty straightforward: You search, you click, you watch. But did you know that there is a much more seamless version of...
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Facebook Tip: Better Target your Audience

“Red Sign Symbol Target Circles Roundel Circle” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en This will help improve response rates from your target audience. Creating a Facebook page post for a specific demographic is simple, all you need to do...
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TWKS QR code

Web 2.0 Tip: Create a QR Code

QR codes are small images containing data, which are accessible through a variety of mobile applications. It’s easy (and free!) to create  your own QR code, which you could put on posters, leaflets, business cards or any other form of promotional material. Follow this...
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Facebook Tips: Create a List

“Flat Plus Add Bookmark Bookmarks List Links” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Twitter lists are an important part of keeping track of tweets from your favourite tweeters, but were you aware that you can also make lists...
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YouTube Tips: Keyboard Short-Cuts

“Keyboard Mac White Silver” © 2012 katschinski, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en YouTube is the most popular video website on the net, and you would need several lifetimes to watch absolutely everything on the site. If you really want to...
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Facebook Tips: Mobile Phone Privacy

“Traffic Sign Road Sign Shield Traffic Road” © 2011 Roadrunner, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en When someone mentions Facebook, it’s never too long before someone screams ‘What about our privacy?!’. This will be part one of four Facebook privacy tips...
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YouTube tip: How to Search in different Languages

“Background Cloud Different Global Graphic” © 2012 PublicDomainPictures, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en YouTube is available in almost every country in the world, and with 500 years of content being watched every day (http://www.youtube.com/t/press_statistics) we would be very suprised if...
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LinkedIn Tip: How to Grab a Vanity URL

“At Email Fig Silhoutte Slide Computer” © 2012 Geralt, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Creating a Vanity URL on your LinkedIn page is just one of the small but necessary steps you should take when creating your profile, as it...
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Facebook tip: How to make a Facebook Page for a Small Business

“Calculator Money Pen Business Office Equipment” © 2010 PublicDomainPictures, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en Businesses around the UK are now starting to realise that having a Social Media presence is one of the most effective ways of staying in touch...
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newera

Jonny Erazo – Social Media Coordinator at New Era Caps

Jonny Erazo , the social media coordinator at New Era talks about why we will see social media more and more connect with the ‘real’ world and how there could be a stuggle with some social networks from competition   Name: Jonny Erazo  Company:  New Era Job Role:  Social...
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Why was I not told about working in digital media in school?

The Worst Kept Secret is conducting a series of interviews with some of the leading professionals who work in digital and social media. Aside from understanding the organisational and business challenges that digital and social media can help overcome; two of the main reasons...
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