When social media plans go wrong, they can go wrong in a big way – so it is important for brands to know how to manage crises. When asking users to create content, you are giving away control so being able to mange this process is key. Last year Benadryl created a campaign with the idea to get users to help other users who suffer from hay fever. Unfortunately they had a potential ‘crisis’ with the execution, but they handled it well.
Here are some screen shots of what some users were creating
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