Vodafone: The need for moderating social media feeds on a public website

Vodafone: The need for moderating social media feeds on a public website

There are many social media campaigns that have gone wrong for a variety of reasons. Best practice when running any campaign requires both an awareness of what is happening in the broader context and a risk mitigation strategy. Some companies have asked us about integrating social media, mainly a Twitter feed, to their website homepage. There are a number of positives of doing this (especially for engagement), but also some pitfalls – as Vodafone found out (who were not moderating social media feeds).

Vodafone Moderating Twitter

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Written By Dowshan Humzah

Dowshan Humzah has delivered profitable business growth via product development, brand innovation and digital channel expansion for blue-chip companies across Financial Services, Internet, Telecoms, Media and FMCG as well as business start-ups. He shows how organisations can benefit from applying a ‘digital and social media lens’ across their core organisational objectives and then answer the ‘so what’ question in order to generate customer and financial value from digital tools. You can find him on LinkedIn and Google+


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