Harlem Shake was the most popular ‘meme’ of 2013. But how did it start? Often brands want a ‘viral video’. There is no magic formula; we believe it is more a ‘lucky art’. However, when creating content there are some viral triggers and amplifying factors that spark people to share. Below is a breakdown of how the Harlem Shake started, why it took off and what helped push this ‘meme’.
The history of the 2013 Harlem Shake
30th January 2013: George Miller originally featured the track on his show, while performing as Pink Guy.
2nd February 2013: The Sunny Coast Skate group created the first ‘split’ version of the Harlem Shake.
6th February 2013: Makers Studio got in on the act and used it’s power to help tip this meme over the edge.
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