RS Components: Growing awareness with a relatively low investment

RS components social media campaign

B2B and B2C organisations are increasingly taking a step back to formulate a social media strategy as opposed to jumping directly into implementation. RS components, a subsidiary of the FTSE 250 listed Electrocomponents, provides an impressive case study of using simple content and existing assets to grow awareness. Many companies talk about the power of video to market their product or services but few manage to implement it successfully. See how many tactics that you can identify from the case study below and apply to your content marketing.

RS components social media

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Written By Andrew Davis

Andrew Davis is a leading social media authority and one of the most experienced social media trainers in the UK. He works with small businesses through to global brands and shows them how to effectively use social media to meet their business needs and save time. His career spans 12 years in digital and he has spent much of his recent career focused on the impact of social media. You can find him on LinkedIn and Google+


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