Facebook Tip: Better Target your Audience

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“Red Sign Symbol Target Circles Roundel Circle” © 2012 Nemo, used under a Creative Commons Attribution-Public Domain Dedication license: http://creativecommons.org/publicdomain/zero/1.0/deed.en

This will help improve response rates from your target audience. Creating a Facebook page post for a specific demographic is simple, all you need to do is define your target audience and hit the post button! Here’s how it’s done:

The Method – Create a Targeted Post

Skill Level: Intermediate

Time taken: 2 minutes

Who for: Facebook users

What to do:

(Please note that your page must have at least 5,000 likes before this feature becomes available)

  1. Log on to Facebook
  2. Access your administered page
  3. Create your post as normal
  4. On the grey bar underneath your post, click on the crosshair icon
  5. Click ‘add targeting’
  6. You can now select the group you wish to target.
  7. Once you have selected from the drop-down list, you can select more specific details by clicking on the blue text (such as the age to target, etc)
  8. If you wish to add another specification, click ‘add targeting’ again.
  9. When you have added all your specifications, click post

Video: 

So What?: Targeted posts can help you get a response from the right demographics. For example, asking wives questions about their husbands (or vice-versa) would be easy to do by creating a post, and selecting to target only married men or women. Another example might be asking teenagers what they think of a certain brand, and selecting who to target accordingly..

Written By Andrew Davis

Andrew Davis is a leading social media authority and one of the most experienced social media trainers in the UK. He works with small businesses through to global brands and shows them how to effectively use social media to meet their business needs and save time. His career spans 12 years in digital and he has spent much of his recent career focused on the impact of social media. You can find him on LinkedIn and Google+


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