I have worked in music and online for over 10 years now and I used to think that it was just this industry where it was not based on talent alone to break in. However over the years I realised it’s every industry. It’s not what you know, it’s who you know.
One of the reasons social networks have become so powerful is because people are becoming famous overnight. Unless you were already a celeb, the 1 thing in common people who became famous all had were powerful communities ie, networks.
Tila Tequilla is a prime example. She made sure she had a huge network which helped her with modelling, music and even getting a TV show. This was not talent, this was a network…. And the people who can make things happen wanted to leverage her network as it was valuable to them.
A quick tip for musicians or anyone with a talent: It is going to be very difficult now for someone to get a deal from talent alone. Unless your network is powerful, companies may not even give you a chance. I know artists who have been signed off the stats on their MySpace page alone. I have also known many talented artists who were not taken seriously because of low network figures. Now I am not saying that high stats are everything but to the untrained eye they do go a long way. I am a big believer that a thousand strong community is more valuable than 10,000 followers who you have just “added”.
Your community can make you and if you have a strong foundation and you are interactive within your network, then you have the potential to do big things. This is why your network is so key to anything you are doing.
I have worked in music and online for over 10 years now and I used to think that it was just this industry where it was not based on talent alone to break in.However over the years I realised it’s every industry. It’s not what you know, it’s who you know.
One of the reasons social networks have become so powerful is because people are becoming famous overnight. Unless you were already a celeb, the 1 thing in common people who became famous all had were powerful communities ie, networks.
Tila Tequilla is a prime example. She made sure she had a huge network which helped her with modelling, music and getting a TV show. This was not talent, this was a network…. And the people who can make things happen only wanted to work with her because her network was valuable to them.
A tip for musicians or anyone with a talent. It is going to be very difficult now for someone to get a deal from talent alone. Unless your network is powerful, companies may not even give you a chance. I know artists who have been signed off the stats on their myspace page alone. I have also knownmany talented artists who were not listened to because of low networks figures. Now I am not saying that high stats are everything but to the untrained eye they do go a long way. I am a big believer that a thousand strong community is more valuable than 10,000 followers who you have just added.
Your community can make you and if you have a strong foundation and you are interactive within your network, then you have the potential to do big things. This is why your network is so key to anything you are doing.
That is so true and I reckon quite a lot of musicians/talented individuals are waking up to this but they need to be taught more about HOW to develop these networks.
We can tell them it’s something they need to do, but unless they know how, it won’t help.
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